Introducing “THINKPEACE”
The official blog of MASTERPEACE, where creativity meets thought leadership. Explore a collection of think pieces, press releases, and insights from IKEY, the MASTERPEACE team, and a network of visionary guest contributors. THINKPEACE is your destination for stories that inspire, challenge perspectives, and celebrate the power of art to drive transformation.
MASTERPEACE FOUNDERS COLLECTION: A LOVE LETTER TO LAFAYETTE
Living in the heart of Lafayette, a city on the cusp of its bicentennial, I found myself drawn to the intersection of heritage and hope. The MASTERPEACE FOUNDERS COLLECTION isn't just my tribute to 200 years of history – it's my vision of how we carry our legacy forward. Through the Lafayette “Bloat" collegiate design and our World Peace emblems, each piece tells a story of where we've been and where we're headed. Because once you understand you are a MASTERPEACE, you can truly MASTER PEACE...
OPEN MIND: IKEY's Return to Canvas Marks a New Era of Urban Fine Art
After a period of deliberate silence following his successful Reebok collaboration, multidisciplinary artist IKEY returns with "Open Mind"—a 40x40-inch meditation on creative liberation painted on construction plywood. The piece marks both a return to his New York City street art roots and a bold step forward in his artistic evolution. In this in-depth conversation, IKEY reveals how childhood memories of graffiti-covered construction sites influenced his choice of canvas, discusses the symbolism behind his recurring character work, and shares his vision for MASTERPEACE in 2025. "I'm not sure trying anymore," he reflects. "I'm just doing." Discover how this pivotal work bridges the gap between street art and fine art while challenging traditional notions of what belongs in a gallery space.
The Launch of IKEY INCREDIBLE at CultureCon
IKEY INCREDIBLE, the superhero-inspired persona of artist Isaac Reeves, debuted at CultureCon 2024 in New York City. This launch marked a bold step in IKEY’s creative evolution, blending streetwear roots, artistic vision, and New York’s dynamic energy. CultureCon became the perfect stage for IKEY to unveil his alter-ego, emphasizing community, experimentation, and artistic storytelling through his MASTERPEACE platform.
The Fear of Selling
As an artist, yes, art is subjective, and placing a value on it is also subjective. But in this case, when there’s a documented demand for a product, you’re not giving people access to the actual original thing but rather something that represents it, like prints. The challenge is you can’t necessarily put a price on that easily.
ARTOFFICIAL INTELLIGENCE?
There are ways that I feel like we can progress, but nobody is really stopping to even think through it because they're so busy trying to progress it as quickly as possible and to be the first to write the history books. So it's like, what's the end result?
Virgil Abloh Passing and Words of Encouragement
Virgil Abloh left an undeniable impact on the world of streetwear, sneakers, music, and luxury fashion. He was inspiration for millions around the world, and helped pave the way for opportunities like [the Reebok project] to even exist in the first place.